Webby Award

Achterhuis Online

On 3 May this year the International Academy of Digital Arts and Sciences announced that The Secret Annex Online had won a Webby Award in the category Best Cultural Institutions. The winners will be honoured at a ceremony in New York on Monday 13 June, where they will be presented with their awards by Lisa Kudrow of the TV series Friends. You can follow the awards ceremony live on our Facebook page.

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The Secret Annex Online

Discover Anne Frank's hiding place


What is The Secret Annex Online?

The making of this 3D online environment.


Ita Amahorseija, ICT Program Manager at the Anne Frank House: “It is fantastic to receive a Webby Award for the Secret Annex Online. To win the prize for ‘Best Cultural Institutions’ on the day that the Anne Frank House celebrates its 51st year as a museum makes it extra special. This jury prize and the fact that visitors stay on the site for a long time shows that together with LBi Lost Boys we have succeeded in keeping Anne Frank’s memory alive in a unique way. We consider this the pinnacle of our online work.”

The Webby Awards are internationally awarded annually to the best websites in the World. Approximately 340 projects were nominated from almost ten thousand entries from 60 countries and all US states. The Secret Annex Online was nominated for the categories Best Cultural Institutions and Best Visual Design - Function.

The winners will be honored in a ceremony on 13 June in New York.


The Secret Annex Online

The Secret Annex Online is a virtual version of the building at 263 Prinsengracht in Amsterdam where Anne Frank was in hiding for more than two years and where she wrote her world famous diary. Although Anne’s story is known worldwide, the virtual hiding place adds another dimension. For the first time visitors can really step into her environment and experience how frightening and oppressive daily life in the hiding place must have been. Like millions of others Anne Frank did not survive the horrors of the concentration camps.

At its launch in April 2010 The Secret Annex Online received a great deal of attention from both national and international media. Since then 800,000 people have visited the website. The unique combination of technology and content raises many enthusiastic audience reactions. The fact that visitors stay on average 17 minutes on the site shows how it manages to captivate young and old alike.

The BankGiro Loterij, the Anne Frank Fonds, the VSB Fonds, the Ministry of Health, Welfare and Sport and the Mondriaan Foundation made this project financially possible.


Official Honorees

In recognition of the exceptional quality of submissions received this year, the Academy has acknowledged outstanding entries as Official Honorees. This distinction is awarded to the top 10% of entrants of exceptional quality.

The Secret Annex Online was designated as Official Honoree in the category Best Visual Design – Aesthetic. The Anne Frank Facebook Quotes Application was also designated Official Honoree in the category Rich Media: Non-Profit/Educational. Via the Quotes Application the Anne Frank House and LBi Lostboys used the power of Facebook, the biggest social media site in the world, to draw the public’s attention to The Secret Annex Online and further spread Anne Frank’s story.

See also

Anne Frank’s Birthday 12 June

On 12 June 1942 Anne Frank celebrated her thirteenth birthday...