At the third presentation of the International Design & Communication Awards (IDCA) it was announced that Anne’s Amsterdam and the Minneapolis Institute of Arts Verso Magazine have won joint first place in the ‘Best App’ category. The Anne’s Amsterdam app was developed in a close partnership between the Anne Frank House, LBi Netherlands and Repudo.
Tuesday, July 09, 2013
The international IDCA Awards are presented to museums and art and culture organisations, encouraging them to find original and inventive ways to communicate.
The innovative Anne’s Amsterdam mobile app can be used to explore the history of Anne Frank and her contemporaries at thirty locations around Amsterdam. Users can collect and view stories, films and photos of events and personal stories at the same locations today. The stories are explored in greater depth on a linked website, which uses a graphic timeline to place images of the city before, during and after the occupation in a broader historical perspective. To make it accessible to a wide audience, the app is available in three languages – Dutch, English and German – and on the iOS, Android and WP7 platforms.
The Anne’s Amsterdam app was launched in 2012, in early May: the main period in which the Dutch people commemorate the victims of the Second World War and celebrate the country’s liberation from occupation. The target of 12,000 downloads was reached in just seven days, and visits to the website rose by 70.7% during the campaign. After the campaign, an average of 633 apps per week were downloaded. Visitors waiting in the queue for the Anne Frank House are also invited to download the app.