uit het boek "Ontsiering", Uitgeverij Hamer, 1942
A new section of the The Bijenkorf department store is opened on the Damrak
Despite the economic crisis the Bijenkorf is able to extend its department store back towards the Warmoesstraat. This section is opened on 16 December 1937. Many important guests are present including the Mayor of Amsterdam, Mr. De Vlugt.
The history of the store starts in 1870 when Simon Philip Goudsmit, a Jew, opens a haberdashery shop on the Nieuwendijk. Goudsmit dies in 1889 and his nephew Arthur Isaac takes over.
Isaac is ambitious and expands the store. In 1912 the store moves to temporary premises on the Dam. Isaac sees that the store’s turnover increases enormously and therefore wants to stay on the Dam. He commissions architect J.A. van Straaten to design a new building which is ready in 1915.
From then on the business continues to do well and stores are opened in The Hague (1926) and Rotterdam (1930). Another branch of the business, the HEMA, is opened in the Kalverstraat in 1926.
The Dam
Square in the middle of Amsterdam and the historical heart of the city. On 7 May 1945, shortly after the liberation, a bloodbath takes place here when German soldiers open fire on the crowd which is celebrating.
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