Overview

Otto starts Opekta in the Netherlands

July 4, 1933 The Netherlands

In August 1933, Otto moved to Amsterdam. He had frequently been in the Netherlands before on account of his company Opekta. His firm was the Dutch branch of a German company. Opekta, the product, was used in jam-making. It was sold in shops. Opekta advertised widely in Germany and Otto adopted their advertising for the Netherlands. The first Opekta advertisements were printed in Limburg newspapers.

The company started in July 1933. In late September, Otto had a stand at a trade fair in Rotterdam, where modern companies introduced their products to the general public. Many more demonstrations for Dutch housewives were to follow.