Strategic goals

Informing the public and education

The strategic goals of The Anne Frank House are inspired by our mission. This mission basically consists of two closely related main tasks: informing the public, and education.

Informing the public

Our first task is to increase global awareness of Anne Frank’s life story. We use the museum, our exhibitions, and (online) publications to do so. 


Our second task is education. We encourage young people to think about the dangers of antisemitism, racism, and discrimination, and about the significance of freedom, equal rights, and democracy. We develop educational activities and products that can be applied by our organisation as well as others.

Peer education is an important element of our educational programmes. In peer education, young people share the story of Anne Frank with other young people. This increases their involvement.

Strategic goals

Based on the organisation’s mission statement, we have laid down the following strategic goals for the period 2020-2023:

  • We aim to give our public the opportunity to learn about the life and work of Anne Frank and the history of her time in an inspiring and meaningful way that connects with their own experiences.
  • We aim to equip young people in particular with skills that enable them to make a positive contribution to communities and societies in which people can develop themselves in freedom and be themselves, taking due consideration of their responsibility for the freedom of others and for the community or society as a whole.
  • We aim to prevent and oppose antisemitic notions and actions.